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Models can be built around flows, transition of pages, internal states,   calculations, etc; there are many different ways of modeling and in itself is a challenge and an art.

MBT can be combined with automation to provide greater coverage and explore the system dynamicaly, until a certain criteria (e.g. time, edge coverage) is met.

There also additional benefits including better abstraction and collaboration/dicussion using a visual model, easier test automation maintenance, better use of available time to test complex scenario, and more.