Xray issues can be included in SCRUM Scrum boards along with information from QA, thus everyone involved in the project can have a clear view about the real status of the issues being handled in the scope of some sprint, not just from a development perspective but also from a quality perspective.

More info here.

Who wins?

 Jira users

Notify users using Notification Scheme, the Jira way of setting email notifications.

Users can get notified by email, the same way it happens for other issues, so they can be aware of testing related events relevant to them.

More info here.

Who wins?

 Jira admins